“Live video is a fun, powerful way to connect with your followers and create new ones along the way,” says Facebook
If it’s a fun way – why worry about being an excellent communicator in your live broadcasts?
“When audiences can see that you’ve prepared – that you care about their needs and value their time – they will connect with you and support you. You’ll get people to adopt your ideas, and you’ll win the resources to carry them out.” — Nancy Duarte
So this post is about the importance of the script in every single one of your live video broadcasts.
The most common objection to running a live show is that people are worried that they don’t have the right personality and thus are not ready to go live. It is a myth of being not extroverted enough because the truth is that it’s just a matter of a little bit of planning.
The system I’ve adopted for all of my broadcasts is
Introduction, Welcome, Share
INTRODUCTION: Start your live video introducing yourself and the topic or topics you are going to talk about. You do the introduction at the very same moment you hit the “Start live video” button on your screen.
You need to introduce myself, because if your video is shared by the viewers, or it is edited and it ends up anywhere else on the Internet, you want to make sure that even if it is posted on another platform people still see you saying verbally: Hey, my name is Larisa, I am from businesstalkme.com and this is what this video is about. Always start that way.
After the introduction, tell your viewers what you are going to talk about, what content are you going to be teaching and why it’s important. It should be 30-45 seconds.
WELCOME people to your broadcast. Live video is all about real-life experience, so when you see someone has joined your – say hello to them and that you are glad that they are with you.
When it is your very first live video, your audience might be small. It might be your mom with her dog or cat watching it, but it is important that you do the welcome part. You need to get accustomed to this and practice it because when your audience grows you will feel completely comfortable welcoming people you don’t know to your show.
This is how you build a relationship with your audience.
SHARE: Always encourage viewers to share your content. It is the easiest way to get more views, more exposure to your video, and if you ask people to share it with their FB friends, many of them will do.
After this, you are free to dive into the content. If you’ve done your homework, you will present it in a clear way, because during the preparation you edited it down to the specifics, so it is easy to understand. You might want to build out 3 or 5 bullet points that cover your topic, have 3 to 5 targeted things and you will teach accordingly. Give them results ahead of time – have an action item. Explain how your viewers can put the information you teach into practice.
I don’t know if there is a “perfect length” for a live video. It depends on a platform. For example, on Facebook the longer you stay in, the more your audience grow. So it is completely up to you, where and how long you want your video to be.
When you are done “Be sure to finish with a closing line, like “Thanks for watching!” or “I’ll be going live again soon.” After you’ve wrapped up, wait a few seconds until you hear the “ping” indicating your broadcast is complete.” This one is from Facebook, but saying goodbye applies to any channel you use.
Happy live broadcasting!
Photo credit: Priscilla Du Preez, Kaitlyn Baker on Unsplash